DD+V
President/Co-Creative Director/Founder
1997 – 1998
I put together the financing, office space and partnership. We introduced The Wild Wild West Casio The Idea that everyone in the target market grew up wanting to be a cowboy.
For Men’s Health Magazine our idea was to give men a peek of what women look for in a man. It was also the first time Men’s Health did a coordinated campaign with their TV & “Mag-a-log” creative. Our idea.
Channel 6 Action News had the idea of letting their “Action News Theme” speak do all the talking. We did.
The Weightman Group
Senior Art Director/Vice President
1990 – 1994
I chose the night and named Center City District’s Wednesday night as “Make it a Night”.
My group’s accounts included: Showboat Hotel Casino, Golden Cat,
Sunoco Motor Oil, Tastykake, Scott Paper and NutriSystems but with my “Freelance” experience I worked with all the other groups in the agency.
Shaller Rubin (New York)
Senior Art Director
1980 – 1984
Liquor, kids and drugs. I did ads for all of them. A boy packing his Garanimals running away from home, changing the image of Cruzan Rum and the 1st “storyboard” for a pharmaceutical proprietary drug for hypertension. All while commuting everyday from Philly to NY.
I was involved in all new business and television production and the agency producer.
Paolin & Sweeney
Senior Vice President/Executive Creative Director
1994 – 1997
I began by restructuring the creative department. Nurturing the bright young talent there and bringing in some experienced minds.
We pitched and won new business together becoming a loyal group that still gets together.
I directed many commercials myself when there wasn’t a budget to get the production values by going outside.
I also constantly proved to the kids that the CD could still do good creative too.
Della Barba Productions
Owner
1986 – 1990
Freelance art director in Philadelphia & NY
On my own again and in demand by both agencies and clients directly. From helping agencies win new business or revamp old campaigns to producing and directing videos for clients like Rohm & Hass and introducing Shering’s new Normadine antihypertensive or helping a start up pharmaceutical agency earn it’s creative stripes.
Richardson, Myers & Donofrio
Vice President, Creative Director, Phila. Office
1984 – 1986
I started at RM&D on a freelance project assignment. I turned it from a $25K loss the year before to a $75K profit. And it won a bunch of awards too. No wonder they quickly hired me and I went on to become their VP/CD of the Philly office.
I coordinate work and cooperation between Philadelphia and Baltimore offices. I won new business including all creative to the big win of ICI Americas Ag Chem.
Della Barba Productions
Owner
1980 – 1984
Freelance art director in Philadelphia & NY
I was the 1st legitimate freelance Art Director to work in agencies in Philadelphia. Previously freelancers were used by ad agencies for just collateral design.
I met a lot of young talent in the early stages of their careers. Doing their 1st “Big ad” or commercial with them. A lot of “shot gun weddings” with Creative Directors and writers I’d never met too.
Lewis & Gilman
Senior Art Director
1975 – 1980
My 1st big agency. I worked on Bell of PA and Gino’s then did the 1st lottery instant game commercial. My 1st commercial, my 1st award.
I got my 1st window office too.
